Category: UX


  • Cart abandonment: why do users click “close” instead of “continue”?

    Cart abandonment is a serious issue for many online shops – and yet, it receives disproportionately little attention. For many shops, less than 20% of purchases get to “order completed” stage, leaving 80% of the potential revenue just hanging in the air. I cannot count how many times I’ve sat in meetings where traffic channel…